Rana Daggubati, who is busy shooting for Baahubali: The Conclusion and Dhanush's Yennai Nokki Paayum Thotta, is spending a part of his salary towards a noble cause.
Museum of Cinema, which is owned by his family, is in bad shape and Rana wants to make sure that the museum, built in honour of his grandfather D Ramanaidu, gets all the attention it requires.
"This is something that we've wanted to put together for a long time. My grandfather's initial idea was to create an archive of every film. But it is sad to know that most of the old cameras or the classic equipment that we used to own have either been sold off, or are broken," the Arrambam actor told Times of India.
But Rana is in no mood to give up.
"I will be starting with a restoration unit that will restore old negatives. Today, everything has gone digital. So, nobody values negatives anymore. But I have to admit that all this is an expensive process. I have decided to give some amount from my remuneration for this," he has said.
According to Rana, the idea is to preserve old classics for the future generation.
"We will store our films and find negatives of others' films, too. Some are in such a bad shape that we can't even restore them. It is very sad that classic films might disappear soon due to non-maintenance. I grew up watching classics, but what will the future generation get to see? Coming back to the museum, the project has been initiated, and the plan is to make it as big as we can."
Belonging to a family that has been in the industry for the last 50 years has helped, he has said.
"since we've been in the industry for the last 50 years, we wanted to start off by putting together a few things from our own archives. Some of grandfather's friends also have some cameras, black and white films, etc, that they have donated. The idea is to exhibit what goes into the entire filmmaking process."