Actress
Shruti
Haasan
is
now
the
brand
ambassador
of
Hotstar,
a
leading
online
streaming
channel.
In
its
attempt
to
woo
Tamil
audiences,
Hotstar
has
signed
in
the
Puli
actress.
Talking
about
her
new
collaboration
in
an
interview
with
Times
of
India,
the
chassy
actress
has
said,
"I
am
delighted
to
be
associated
with
Hotstar,
the
go-to
place
for
people
of
my
generation
for
entertainment.
It
is
heartening
to
see
that
fans
of
Tamil
entertainment
too
can
watch
their
desired
shows
and
films."
"I
am
proud
of
the
fact
that,
India
too
is
on-par
with
the
global
audiences
in
the
way
we
watch
our
favourite
shows,
films
and
sports.
It
is
also
heartening
to
see
that,
now
my
films
will
be
able
to
reach
a
much
wider
audience
which
is
digitally
savvy," she
has
added.
So,
why
is
Hotstar
targeting
Tamil
audiences?
Madhavan,
MD
of
Star
India
has
answered
this
question.
"We
have
witnessed
a
tremendous
surge
in
demand
for
local
language
content
in
Tamil
Nadu.
People
here
are
tech-savvy
and
in-tune
with
the
most
developed
countries
in
the
world
when
it
comes
to
their
appetite
for
entertainment
content," he
has
said.
What
more,
watching
videos
in
Hotstar
is
absolutely
free
of
cost!
"While
large
sections
of
the
audience
is
already
aware
of
Hotstar's
regional
language
offerings,
Shruti
will
help
us
reach
out
to
far
more
audiences
in
Tamil
Nadu
who
will
be
delighted
to
know
that
their
favorites
are
available
to
them
at
a
time
of
their
convenience,
and
that
too
absolutely
free
of
cost,"
Madhavan
has
explained.
Chief
Executive
Officer
of
Hotstar,
Ajit
Mohan
has
said
he
is
happy
to
offer
the
services
of
Hotstar
to
Tamil
entertainment
loving
audiences.
"Ever
since
the
launch
in
February
2015,
Hotstar
has
established
itself
as
the
primary
screen
for
young
India.
We
are
the
only
platform
that
showcases
and
curates
the
best
of
Tamil
movies
and
TV
shows,
all
for
free
to
our
users.
We
are
delighted
to
extend
our
offerings
to
the
Tamil
entertainment
loving
audiences,
not
only
in
India,
but
also
across
the
world,"
he
told
the
leading
daily.
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