Even as the entire team of Ilayathalapathy Vijay's Theri is celebrating the box office success of their latest release, theatre owners from places like Tuticorin, Kovilpatti, Tirunelveli, Virudhunagar and Nagercoil are left flabbergasted, according to a report.
No denying the 'fact' that Theri grossed over 100 Crore rupees from its worldwide box office within the first six days from the day of its release, for producer 'Kalaipuli' S Thanu himself had confirmed the news.
Having said that, a theatre owner from Tuticorin has a tale of his own pertaining to the box office performance of Vijay's latest releases including Theri, according to a report from AP Herald.
Speaking to the daily, the theatre owner of Balakrishna Talkies in Tuticorin has claimed that many theatre owners are yet to recover their investment made on Theri.
"We often give priority to Vijay movies as they are Minimum guarantee. But his last few movies were flops and we stopped giving priority. Another leading theatre named Cleopatra grabbed 'Puli' and 'Theri'. Every one of us know what happened to 'Puli'. But to showcase 'Puli' as a hit film, Vijay fan club leader came to the theatre and threatened us and eventually the movie was made to play for at least 25 days. It was a huge loss and still the compensation is not paid."
The report claims that many theatre owners are facing a similar issue with Theri as well.
"During 'Theri', we hoped for a compensation. But from the producer's side once again they threatened with 'Kabali' and upcoming big projects. We dropped the idea of releasing and once again the movie went to Cleopatra theatre. They sold tickets for Rs 300 (A/c) and Rs 250 (Balcony) and even then they are not able to get back the investments.
This is the real situation and this is common in Southern districts. Kovilpatti, Tirunelveli, Virudhunagar and Nagercoil also face same trouble. But despite these, they (team of 'Theri') celebrate the movie's success with a cake cut."