Even as the entire team of Ilayathalapathy Vijay's Theri is celebrating the box office success of their latest release, theatre owners from places like Tuticorin, Kovilpatti, Tirunelveli, Virudhunagar and Nagercoil are left flabbergasted, according to a report.
No denying the 'fact' that Theri grossed over 100 Crore
rupees from its worldwide box office within the first six days from
the day of its release, for producer 'Kalaipuli' S Thanu himself
had confirmed the news.
Having said that, a theatre owner from Tuticorin has a tale of
his own pertaining to the box office performance of Vijay's latest
releases including Theri, according to a report from AP
Speaking to the daily, the theatre owner of Balakrishna Talkies
in Tuticorin has claimed that many theatre owners are yet to
recover their investment made on Theri.
"We often give priority to Vijay movies as they are Minimum
guarantee. But his last few movies were flops and we stopped giving
priority. Another leading theatre named Cleopatra grabbed 'Puli'
and 'Theri'. Every one of us know what happened to 'Puli'. But to
showcase 'Puli' as a hit film, Vijay fan club leader came to the
theatre and threatened us and eventually the movie was made to play
for at least 25 days. It was a huge loss and still the compensation
is not paid."
The report claims that many theatre owners are facing a similar
issue with Theri as well.
"During 'Theri', we hoped for a compensation. But from the
producer's side once again they threatened with 'Kabali' and
upcoming big projects. We dropped the idea of releasing and once
again the movie went to Cleopatra theatre. They sold tickets for Rs
300 (A/c) and Rs 250 (Balcony) and even then they are not able to
get back the investments.
This is the real situation and this is common in Southern
districts. Kovilpatti, Tirunelveli, Virudhunagar and Nagercoil also
face same trouble. But despite these, they (team of 'Theri')
celebrate the movie's success with a cake cut."