Right from the very beginning, the team of Ilayathalapathy Vijay's upcoming film Theri has been busy in letting the fans know about the progression of their film.
Be it from sharing photographs of stunt sequences to regular updates about the movie, celebrities like Atlee (director) and GV Prakash (music director) have been taking to social media platforms, much to the delight of fans and movie lovers.
"#jithujilladi song will be one of ilayathalapathys best ever opening song . And it will be a #theri glorification of our Indian cops ! #GV50." GV Prakash Kumar wrote on his official Twitter page.
While it is indeed exciting to know that Theri houses one of Vijay's best opening song ever, such revealing updates doesn't take long to heighten the expectation among fans.
Though this might be a conscious effort from the team of Theri, a strategy that creates hype around the film may backfire badly.
We have already seen films that have failed to succeed at the box office, after managing to gather a storm of hype. Puli, being a prime example in the recent past.
Having said that, we'll have to wait and see if Theri can turn the tide, unlike Vijay's previous outing.
Stay tuned for more updates.