Vikram
Prabhu's
next
venture,
Neruppu
Da
is
touted
to
be
one
of
the
most
expected
movies
in
the
actor's
career
after
his
debut
movie,
Kumki.
The
title
itself
is
a
catch
and
captivates
the
attention
of
audience
as
it's
an
extract
from
Superstar
Rajinikanth's
Kabali
movie's
song.
The
audio
launch
of
the
movie
was
held
in
Annai
Illam,
the
residence
of
Thespian
star
Sivaji
Ganesan,
who
is
also
the
grandfather
of
Vikram
Prabhu.
The
audio
launch
function
was
graced
by
the
media
house,
industry
folks
and
a
few
of
the
dignitaries
which
included
Superstar
Rajinikanth,
Vivek,
Satyaraj,
Raghava
Lawrence,
Vishal
etc.
Every
guest
of
the
function
spoke
high
on
Nadigar
Thilagam's
family
and
wished
Vikram
Prabhu
not
just
to
continue
to
make
good
movies
but
also
to
carry
forward
the
legacy
of
his
mighty
grandfather,
Sivaji
Ganesan
and
his
father,
Prabhu
Ganesan.
In
addition
to
star's
speeches
concerning
the
movie
unit,
almost
all
stars
voiced
out
their
opinion
on
movie
reviews
which
has
become
the
latest
trend
in
the
social
media.
Superstar
Rajinikanth
expressed
that,
movie
making
business
is
what
industry
folks
are
required
to
do
and
reviewing
a
movie
is
the
wish
of
an
individual.
But
the
way
of
expressing
views
and
communicating
information
is
what
needs
to
be
looked
into,
he
asserted.
He
also
came
back
with
an
anecdote
and
a
funny
example
which
conveyed
what
he
intended
to.
Thalaiva
also
had
a
piece
of
information
for
distributors.
He
advised
distributors
to
buy
movies
based
on
its
content,
market
value
and
evaluation
and
not
going
by
what
the
producers
say
as
the
latter
publicize
their
movies
to
be
sold
at
exorbitant
costs.
Rajinikanth
said
it
is
absurd
to
see
distributors
flaunting
fancy
numbers
while
buying
a
movie
without
much
ground
work
and
come
back
asking
for
compensation
once
the
movie
tanks
at
the
box
office.
Satyaraj
too,
fired
on
online
reviewers
and
requested
them
to
review
and
voice
out
their
opinion
on
movies
after
a
few
days
of
its
release
and
not
during
its
initial
weekend.
He
added,
it
has
been
a
trend
to
speak
negative
about
the
movie
than
chalking
out
the
positives
of
the
same
as
audience
tend
to
believe
go
by
the
words
of
such
reviewer
who
pin
points
more
negative
aspects
of
the
movie.
Vivek
voiced
out
his
opinion
in
a
very
strong
manner
through
his
humorous
way.
The
comedy
actor
exclaimed
that
the
tone
and
modulation
of
online
reviewers
itself,
send
a
negative
vibe
to
the
viewers
and
that
has
all
potential
to
break
the
movie
prospects.
Raghava
Lawrence
spoke
about
the
statements
being
doctored
by
the
media.
He
quoted
a
recent
incident
where
Rajinikanth
postponed
his
meet
with
his
fans
for
photographs
as
the
legendary
actor
wanted
to
organize
the
photo
shoot
in
a
finer
manner
which
shouldn't
be
causing
inconvenience
to
his
fans.
However,
certain
section
of
media
reportedly
published
that
the
Kabali
Star
does
not
wish
to
meet
his
fans.
Lawrence
also
requested
the
media
to
call
a
spade
a
spade
and
not
send
negative
waves
across
the
audience.
Vishal
too,
expressed
the
same
about
the
movie
reviewers
claiming
that
hundreds
of
families
are
dependent
on
a
movie's
box
office
prospects
and
should
not
be
taken
on
a
lighter
note.
We
wish
online
reviewers
do
not
take
cinema
artistes
for
granted
and
at
the
same
time
wish
cinema
artists
to
consider
audience
seriously
and
continue
to
make
quality
movies.