New Delhi (UNI): Hallmark Channel has picked up the US rights
and bought 39 feature films, including Troy, from Warner Brothers
for domestic cable distribution. ''The deal will help to drive
ratings, attract more sponsors and increase distribution for the
network,'' Hallmark Executive Vice-President Programming David
Kenin said in an official statement released here. However, the
terms of the deal were not disclosed.
Hallmark is distributed to more than 73 million households
nationwide, the statement said. The other films include The
In-Laws, The Bridges of Madison County, Willy Wonka and the
Chocolate Factory and The Phantom of the Opera.