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<i>Kum Kum</i> taking the generation leap

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Tuesday, April 18, 2006

New Delhi (UNI): Daily soaps taking a "generation leap" seems to have become a norm on television these days. The latest to jump on the "generation leap" bandwagon, close on the heels of 'Kyunki Saas Bhi Kabhi Bahu Thi', 'Kahani Ghar Ghar Ki', 'Kasauti Zindagi Ki' and 'Des Mein Nikla Hoga Chand' , is 'Kum Kum', the popular afternoon daily on Star Plus.

Beginning April 10, 'Kumkum', revolving around Kumkum and Sumeet Wadhwa, played by actress Juhi Parmar and Hussain respectively, has taken a 20 year leap into the future. ''Unlike the other shows where the "fast forward movement" seems to have evoked a 'dÉjÀ vu' among the TV viewers, the generation leap in 'Kum Kum' will bring a breeze of freshness and maturity,'' Anuradha Prasad of Bag Films, the producer of the afternoon show, said.

The producer said the main objective of the 20-year leap, which introduces five new characters to the serial, was to rejuvenate the show and add an element of freshness to the plot.

On whether the leap was made following several prime time soaps doing so, Prasad said.'' For nearly three-and a half years, we have had a very successful run on TV with Kumkum being the only serial to sustain 780 episodes without a leap. Taking the leap now will help us churn out a whole new story for our viewers to follow which in turn will renew their interest in the show. Thus, more than anything else, it is the demand of the audiences to see something new." ''The "generation leap" in 'Kumkum will be much unlike that in other serials in that the story, which essentially revoves around Kumkum and Sumeet, will continue to do so.

The romantic tale of Kumkum and Sumeet will continue to hold centrestage. The only thing that will happen is that the leap will give a tinge of deeper shade to the romance of Kumkum and Sumeet, ''the producer said.

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