24 hour Malayalam Channel
Monday, May 08, 2006
Thiruvananthapuram (UNI): Prasar Bharti will start a new 24 hour Malayalam radio channel from May end, its CEO K S Sarma said today. Inaugurating the Thiruvananthapuram branch office, Prasar Bharti's marketing division, the eighth in the country, he said the new channel would be broadcast through Direct To Home (DTH) service.
Besides usual programmes, people throughout the country would be able to listen to music, drama and features on the new channel. Prasar Bharati would make special effort to translate good content from Malayalam classics to other languauges and broadcast it through its national channel, to show the nation what Kerala culture is.
He
said
with
Prasar
Bharti
opening
marketing
divisions
in
various
cities,
it
was
providing
single
window
service
to
customers
to
book
advertisements
on
AIR
and
Doordarshan
channels
from
anywhere
in
India.
Aslo
Present
at
the
function
were
MP
Panniyan
Ravindran,
District
Collector
N
Ayyappan
and
N
G
Srinivasa,
DDF(S)-Doordarshan
and
Maketing..