The
shift
from
STAR
One
to
STAR
Plus
seems
to
have
made
a
big
difference
to
'nach
baliye',
in
terms
of
viewership.
The
first
episode,
aired
last
Friday,
for
two
hours,
brought
in
an
average
rating
of
6.3.
20
million
viewers
are
believed
to
have
watched
the
show.
Prem
Kamath,
VP
Marketing&Communiation,
STAR
India
Pvt
Ltd,
says,
"The
concept
in
the
past
has
worked
wonders
for
us,
and
getting
people
tuned
in
for
the
first
episode
was
of
great
importance.
With
eliminations
underway
on
the
show,
the
intense
competitive
element
among
celebrity
couples
will
drive
the
show
from
strength
to
strength,
week
after
week."