Wednesday, August 01, 2007
Is another addition to the growing list of music-based reality shows on television, but with a difference. The show, to be launched by Endemol India with the U.N. in India, is aimed at promoting the eight Millennium Development Goals through eminent personalities, artistes, musicians and singers.
The eight goals are:
Eradicate extreme poverty and hunger
Achieve universal primary education
Promote gender equality and empower women
Reduce child mortality
Improve maternal health
Combat HIV/AIDS, malaria and other diseases
Ensure environmental sustainability
Develop a global partnership for development
All we can say to the concept of addressing key socio-economic issues through an entertainment show is "Wah Ustaad, Wah!".