When Bollywood's biggest banner Yash Raj Films plans its own
television network, it definitely is good news for the viewers but
bad news for rivals. There is no other banner like the Yash Raj
Films in Bollywood! Every actor would think twice before saying no
to them. The banner will launch its own television network in 2007.
A team is already in place doing the R & D for the new
"We have a research team headed by Ravina Kohli, which is
ideating and exploring various possibilities in the field of
television. This process will assist us in planning our strategy in
this field," said CEO at Yash Raj, Sanjeev Kohli.