ZeeNext, the second general entertainment channel (GEC) from the
Zee bouquet, is slowly and steadily inching towards its television
launch. Instituting its brand identity, ZeeNext unveiled its logo
and tagline "Dil Wahi Dhadkan Nayi".
Delving on the brand identity, Mr. Punit Goenka, Business Head,
ZeeNext, commented, "Keeping in mind Zee Next's positioning and
popular consumer feedback, we have finalised this logo through a
rigorous selection process. The logo resonates the attributes of
the channel namely, young, fresh and contemporary and hence the
choice of the colour".
He further added, "The tagline, "Dil Wahi Dhadkan Nayi" has an
emotional connect. We have tried to bond with our loyal audiences
of Zee TV by giving a younger treatment to the traditional stories
that they have been seeing in the past".