NDTV
Imagine
today
announced
that
Balaji
Telefilms
will
produce
a
prime-time
daily
on
the
channel.
The
creative
team
of
NDTV
Imagine
and
Balaji
Telefilms
have
had
a
successful
relationship
in
the
past,
creating
some
of
the
most
popular
and
highly
rated
shows
on
Indian
television.
The
show
which
will
air
at
10.30
pm
is
a
daily
prime
time
drama
and
is
slated
to
go
on-air
in
a
couple
of
weeks.
Announcing
the
association
with
Balaji
Telefilms,
Shailja
Kejriwal,
EVP-
Content,
NDTV
Imagine
said,
"We
are
delighted
to
be
working
with
Ekta
once
again.
She
has
a
great
understanding
of
the
pulse
of
our
viewers
and
together
we
will
create
stories
that
will
refresh
and
delight
our
audience.
It
is
also
quite
a
coincidence
that
the
first
time
we
interacted
with
Ekta
was
for
the
10.30
pm
slot,
just
like
this
one."
Adds
Ekta
Kapoor
of
Balaji
Telefilms,
"This
is
like
home
coming;
to
be
back
working
with
Sameer
and
Shailja.
They
are
the
ones
who
gave
me
my
first
break
and
I
treat
them
like
my
bosses.
I
am
pleased
to
be
working
with
them
again
as
they
give
me
all
the
support
and
freedom
and
I
will
work
with
the
same
passion
as
I
used
to
earlier".