NDTV Imagine today announced that Balaji Telefilms will produce a prime-time daily on the channel. The creative team of NDTV Imagine and Balaji Telefilms have had a successful relationship in the past, creating some of the most popular and highly rated shows on Indian television. The show which will air at 10.30 pm is a daily prime time drama and is slated to go on-air in a couple of weeks.
Announcing the association with Balaji Telefilms, Shailja Kejriwal, EVP- Content, NDTV Imagine said, "We are delighted to be working with Ekta once again. She has a great understanding of the pulse of our viewers and together we will create stories that will refresh and delight our audience. It is also quite a coincidence that the first time we interacted with Ekta was for the 10.30 pm slot, just like this one."
Adds Ekta Kapoor of Balaji Telefilms, "This is like home coming; to be back working with Sameer and Shailja. They are the ones who gave me my first break and I treat them like my bosses. I am pleased to be working with them again as they give me all the support and freedom and I will work with the same passion as I used to earlier".