In wake of this situation, NDTV Profit has launched a movement titled 'Ideas for Change', which marks the beginning of a campaign seeking progressive change. Through this campaign, NDTV Profit invites everyone to join in, to get answers to the questions we all raise about security, intelligence, infrastructure, corporate activism and crisis management. To find answers to vital questions like: What is the government doing? And, how can corporate India work with the government to put systems in place? We need to change! We need your ideas!
Speaking on the launch of the campaign, Shivnath Thukral, Managing Editor, NDTV Profit, said, 'The threat to India is intensifying and the recent attack on Mumbai has shaken not just corporate citizens of Mumbai but everyone across the country. But now the time has come for citizens of India to take a pledge and join hands to curb this growing menace. Through this campaign we aim to reach out to one and all and give them a chance to share their constructive ideas, views and suggestion on how to fight terrorism. We want CEOs to use their experience in drafting a blueprint which will help us all to contain this terror. I urge every corporate citizen, every Indian to take a step forward and join us in this campaign."
As part of this campaign, the channel will host a special show called 'Ideas for Change" at 10:30 pm everyday starting 1st Dec 2008 anchored by Shaili Chopra, where she would invite top CEOs and officials from India Inc. and seek their ideas calling for a change towards solving this grave problem. This campaign is not only limited to television but will also go live on the web, on mobiles and on ground.