NDTV launches environment reality show I

To commemorate the occasion of 'The World Environment Day', NDTV has announced the commencement of the first phase of its environment campaign, ' Open Up Tomorrow, Today ' with the launch of India's first ever environment based reality show, India's Environmentalist, and an environment-based website, www.green.ndtv.com.

A step towards NDTV's commitment on cleaner environment, India's Environmentalist, a unique reality show will search for enthusiastic and passionate environmentalists, who have a vision and are involved in environment protection work. The show will present the journey of short listed candidates who will perform various time bound tasks and the winner, chosen through public voting under the guidance of a panel of eminent judges, will be declared as India's Environmentalist during a 24-hour telethon, which will be a part of NDTV's nationwide environment campaign later this year. The entries for the reality show will be open between June 5 and July 5, 2008.

The website www.green.ndtv.com, will enable visitors to write and read articles, view environment specific messages from eminent personalities and download environment collateral, screensavers and wallpapers. The website will also have a dedicated section on India's Environmentalist, where people will be able to file their entries for the reality show.

Speaking on the occasion, Smeeta Chakrabarti, Executive Producer, NDTV said, "With the launch of India's Environmentalist and green.ndtv.com, we hope to offer a mix of TV and web based opportunity to people who are passionate about environment and highlight their work about protecting our natural habitat. And above all, with these initiatives we hope to bring to the fore, ideas that address common but chronic problems that are threatening our environment today."

This initiative is an extension of a nationwide environment campaign- 'Open up Tomorrow, Today', which NDTV had launched recently in partnership with Toyota. This three year long campaign puts the spotlight on environmental concerns that threaten the future of the earth and encourages the public to make important lifestyle changes to move towards a greener tomorrow.