"10 Ka Dum is a game show not a quiz show"- Siddhartha Basu
News
-Staff
By Staff
Siddhartha
Basu,
the
proprietor
of
Synergy
Adlabs,
is
well
known
name
in
television
industry
mostly
because
of
his
innovative
reality
shows.
Now
he
is
back
to
the
small
screen
with
10
Ka
Dum,
a
show
based
on
Power
of
Ten,
the
much
known
show
in
Australia
and
Germany.
The
amount
of
ten
crore
as
prize
money
along
with
bonus
of
a
chance
to
meet
Salman
are
assumed
to
be
best
eye
catchers
for
Indian
television
ever.
Let's
share
few
moments
with
the
legendary
show-maker
Siddhartha
Basu
and
try
to
explore
the
world
of
his
Dum.
What's
the
reason
behind
signing
Salman
for
this
show?
The
amount
invested
in
the
show
itself
demands
an
equal
stage
of
promotion.
Even
Sony
wanted
an
A
class
star
for
the
show.
They
stopped
with
the
name
of
Salman
only
as
he
has
done
no
television
show
ever
before.
Then
we
thought
if
Salman
gets
interested
in
the
show
then
it'll
definitely
be
a
positive
issue
with
the
show.
I
am
happy
that
he
got
interested
in
the
show
and
worked
well
with
it.
I
believe
that
like
Salman,
the
audience
will
also
enjoy
the
show.
Did
Salman
readily
accepted
the
show
or
you
had
to
convince
him?
I
was
not
a
part
of
the
team
while
the
first
proposal
went
his
way.
I
was
just
asked
whether
we
should
take
Salman
or
not.
Then
I
just
told
them
that
it
would
be
a
good
thing
if
Salman
gets
into
the
show.
Even
previously
I
knew
that
Salman
is
a
good
entertainer.
When
Salman
agreed
with
the
show
then
only
I
came
into
the
scenario.
Till
the
time
no
show,
hosted
by
celebrities,
got
the
level
of
popularity
as
KBC
with
Amitabh
reached.
What
is
the
reason?
See,
every
show
has
its
own
time.
Those
days
there
were
no
show
of
that
standard
on
television.
But
situation
is
quite
different
now-a-days.
Today
there
are
350
channels
in
Indian
market
and
all
they
have
tough
competition.
They
all
want
their
own
recognition
through
different
shows.
Now
there
are
more
challenges
and
sources
of
success
are
very
few.
As
far
as
this
show
is
concerned,
I
think,
I
have
done
a
good
job.
I
hope
this
show
will
also
have
the
same
popularity
as
KBC.
How
is
this
show
different
from
other
shows?
It
quite
different.
This
one
is
a
game
show
while
all
others
are
quiz
shows.
Generally
noticed
that
quiz
shows
get
popular
with
learned
people,
whereas
this
kind
of
shows
get
popular
among
mass.
You
can
call
it
a
show
for
mass.
Here
one
just
has
to
predict
about
what
the
nation
is
thinking
about.
Few
people
find
few
things
regarding
the
promo
of
this
show
quite
vulgar.
What
do
you
think
of
the
message
people
are
getting
from
those
promos?
I
must
say
that
there
is
nothing
vulgar
about
any
of
the
promos.
It's
a
complete
family
show
and
has
been
made
keeping
in
mind
the
togetherness
of
any
family.
It
has
every
kind
of
questions
which
are
directly
related
to
everyday
lifestyle
of
the
mass.
How
will
you
select
the
contestants?
Contestants
will
be
selected
through
SMS
and
audition.
Through
the
audition
people
will
be
groomed
to
talk
properly,
their
personality
will
be
developed
and
in
a
sense
the
x-factor
hidden
in
a
common
man
will
be
judged.
That
test
will
be
carried
out
in
six
cities.
For
the
first
drive
of
the
show
we
received
a
total
of
3000
SMSs
and
have
chosen
few
of
them.
The
winner
will
take
away
ten
crores.
Along
with
that
a
genuine
question
arises
as
how
much
is
Salman
taking
for
the
show?
See,
whenever
a
big
show,
like
this,
is
launched,
we
always
have
to
look
for
A
class
stars.
But
scenario
is
quite
different
in
other
countries.
The
channel
has
decided
about
getting
Salman
for
the
show
and
it"s
the
channel
only
to
decide
upon
the
money
matter.
I
have
no
idea
about
that.
Being
the
producer
of
the
show
you
can
at
least
tell
us
whether
the
amount
given
to
Salman
is
less
or
more
than
that
of
Shahrukh
getting
for
his
Paanchvi
Pass...
Believe
me;
I
have
no
idea
about
that.
Truly
speaking
I
keep
away
from
getting
into
commercial
issues
with
talents.
What's
the
reason
behind
copying
concepts
of
all
the
reality
shows
from
outside
the
country?
Can"t
we
develop
anything
with
Indian
flavour?
I
am
not
agreed
with
you.
We
have
worked
on
both
the
formats
but
you
can
see
only
those
materials
that
are
imported.
Actually,
getting
onto
global
platform
is
the
only
reason
of
taking
those
formats.
Those
shows
are
technically
very
strong
and
we
try
on
moulding
them
in
accordance
with
our
culture
and
daily
lifestyle.
Which
will
be
the
next
game
show?
For
the
time
being
I
would
like
to
say,
keep
watching.