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Colors swerves away from its cutie-poo image

Jai Shri Krishna
Reacting to the ever-increasing variety of soaps revolving around juvenile actors Colors, the channel that premiered patented and popularized the kids-first formula has now decided to swerve away from its cutie-poo image.

The child actors from their two popular shows Uttaran and Jai Shri Krishna, Sparsh Khanchandani and Ishita Panchal (who play Ichcha and Tapasya  in Uttaran), and Krishna Bhatia(who plays little Krishna in Jai Shri Krishna) are about to exit from their respective serials.

The two primetime hits will take an unexpected generation-leap in the coming weeks. And with good reason.

Rajesh Kamat CEO Colors, explains, “There are too many imitations of what you call the juvenile formula. We feel confident enough now to let our two popular serials take a generation leap without affecting its popularity."

So those viewers who are addicted to the cute moppet manoevrings of Tapasya, Ichcha and Krishna will just have to grow up…along with the serial.

 However the kids in Colors" flagship show Balika Vadhu remain unchanged although the actors Avika Gor and  Avinash Mukherjee playing the child-couple Anandi and Jagdish, are growing up right in front of viewers" eyes.

Talk of the two Balika Vadhu kids departing from the plot gathered momentum when in recent months the focus in the plot shifted to the adult actors.

 But now the adorable little twosome will be back at the plot"s fulcrum.

Says Kamat, “The reason why less of Anandi and Jadgish was being shown in the recent episodes is because both the actors playing the two characters were busy with their examinations. It"d have been very ironical if after addressing child  literacy so forcefully in the serial our own lead players didn"t get time off for their studies. Exam over, Aavika and Avinash will be back full force."

Kamath envisages no generation leap in Balika Vadhu. “In fact it would be interesting to see the two actors growing up as serial progresses.

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