Taking
forward
its
'Open
Up
Tomorrow,
Today'
campaign
to
save
our
planet,
NDTV
supported
by
Toyota,
will
be
telecasting
a
first
of
its
kind
24-hour
nonstop
programming
-THE
GREENATHON-
urging
Indian
citizens
to
take
a
pledge
towards
a
greener
tomorrow.
The
Greenathon
starts
across
the
NDTV
network
on
the
7th
of
February
2009
at
7pm.
The
programming
will
showcase
a
series
of
on-the-ground
activities
such
as
round-the-clock
clean
up
drives
in
Mumbai
city
and
Yamuna
Ghats
in
Delhi;
a
24-hour
marathon
run
by
Milind
Soman;
a
musical
extravaganza
by
renowned
Bollywood
stars
and
simultaneous
green
activities
taking
place
across
the
country.
The
Greenathon
will
be
inaugurated
by
Dr.
R.K.
Pachauri,
Nobel-prize
winner,
Chairman
of
the
Intergovernmental
Panel
on
Climate
Change
and
Director-General
of
TERI
(The
Energy
and
Resources
Institute),
and
Dr.
Prannoy
Roy,
Chairman,
NDTV,
while
the
24-hour
programming
will
be
hosted
by
NDTV's
Vikram
Chandra
and
Preity
Zinta,
who
is
also
the
campaign
ambassador.
VJ
Cyrus
Broacha
will
keep
viewers
entertained
for
24
hrs
with
his
witty
humour.
The
campaign
aims
to
raise
funds
for
TERI's
'Light
a
Billion
Lives'
project
and
will
provide
light
through
solar
power
to
villages
across
India,
that
would
otherwise
have
been
without
electricity
for
a
decade
or
more.
The
funds
raised
during
The
Greenathon
will
go
directly
to
TERI.
Speaking
about
the
campaign,
Dr.
Prannoy
Roy,
Chairman,
NDTV
Ltd,
said," Greenathon
is
the
biggest
event
NDTV
has
ever
produced.
Because
we
believe
environment
abuse
and
resulting
climate
change
is
the
single
biggest
danger
we
face
today.
In
the
24
hours
beginning
7th
February
7pm,
we
hope
people
and
corporates
across
the
country
will
join
hands
with
us
and
pledge
to
make
a
visible
change
in
their
lifestyles
towards
a
greener
tomorrow."
Sharing
his
views
on
the
The
Greenathon,
Mr.
Hiroshi
Nakagawa,
Managing
Director,
Toyota
Kirloskar
Motors
added,
"At
Toyota
every
issue
that
concerns
nature
is
our
concern.
The
'Open
Up
Tomorrow,
Today'
campaign
that
we
are
conducting
in
India
in
collaboration
with
NDTV
has
helped
create
awareness
amongst
the
public
about
the
environment
protection
and
road
safety.
In
accordance
with
our
global
policy
and
this
campaign,
Toyota
in
India
has
been
conducting
various
eco
friendly
activities
like
waste
water
treatment,
air
pollution
control,
etc.
NDTV
having
similar
responsibility
towards
nature
and
society
at
large
has
shown
for
the
last
one
year
what
each
one
of
us
can
do
for
ourselves
and
the
society.
I
wish
with
all
my
heart
that
this
24
hour
programming
becomes
a
great
success"
A
host
of
events
have
been
organized
throughout
the
country
as
a
part
of
The
Greenathon:
·
Cleaning
up
the
Yamuna
–
The
NDTV-Toyota
Environment
Campaign
in
partnership
with
an
NGO
Swechha
will
hold
the
first
ever
24-hour
Yamuna
Clean-Up
Drive
on
the
7th
and
8th
Feb
'09.
In
a
simple
and
effective
way
to
bring
cause
of
the
Yamuna
to
the
minds
of
citizens
and
the
government,
people
from
all
walks
of
life
including
Delhi's
Chief
Minister
Sheila
Dixit,
Activist
Nafisa
Ali,
Designer
Rina
Dhaka,
etc.
will
join
hands
to
leave
a
visibly
cleaner
Yamuna.
The
campaign
will
conclude
with
a
monument
of
waste
being
constructed
by
the
volunteers.
This
clean
up
drive
will
start
at
7pm
at
Qudsia
Ghat,
Delhi.
·
Rock
Concert
at
the
Yamuna–
Performances
by
some
of
the
well
known
Indian
rock
bands
like
Parikrama,
Mrigya,
Soulmate,
Menwhopause
and
Advaita
amongst
others,
at
the
venue
of
the
Yamuna
drive
to
offer
support
to
the
cause.
·
Mumbai
City
clean
up
Drive
-
Our
campaign's
brand
ambassador
Preity
Zinta
will
sweep
the
Mumbai
city
clean
and
leave
it
free
from
plastic.
Join
Preity
Zinta
in
this
clean
up
drive
from
7am
onwards
on
8th
Feb
09
at
Worli
Seafront,
Dadar
Beach
(Behind
Mayor's
bunglow)
and
Carter
Road
promenade.
·
Marathon
Man–
Model,
actor
and
our
Marathon
Man
Milind
Soman
will
run
for
24
hours
supporting
our
cause
of
saving
the
environment.
Milind
will
start
his
run
at
8:15pm
from
Yashraj
Studios,
Mumbai
on
7th
Feb
'09.
Special
programmes
on
environment
will
also
be
showcased:
·
A
musical
extravaganza
where
some
of
India's
most
popular
film
stars
–
Bipasha
Basu,
Govinda,
Madhuri
Dixit,
Dia
Mirza,
Arshad
Warsi
will
perform
with
Shiamak
Davar's
troupe.
Some
of
the
country's
talented
singers-
Sunidhi
Chauhan,
Shaan,
Kailash
Kher,
Sukhwinder
Singh
and
Palash
Sen
will
also
perform
at
this
event.
These
celebrities
take
the
green
pledge
on
The
Greenathon
at
8pm
on
7th
Feb
'09.
·
In
Your
House
–
VJ
Cyrus
Sahukar
will
visit
people's
home
in
Delhi
to
conduct
carbon
audits
and
keep
a
check
on
how
environmentally
conscious
they
are.
·
Children
of
the
Environment
Films
–
Short
documentary
films
on
children
affected
by
climate
changes
and
environmental
degradation
will
be
telecast
throughout
the
7th
and
8th
of
Feb
'09.
·
Spoofs
–
NDTV's
puppet
team
will
show
a
series
of
spoofs
on
environmental
issues
and
current
affairs.
·
Green
Gadget
Hour
–
Rajeev
Makhni
along
with
Aamir
Khan,
Malaika
Arora
and
Mandira
Bedi
will
take
his
viewers
through
some
of
the
trendy
new
gadgets
which
are
environmentally
friendly
at
12
noon
8th
Feb
09.
·
Organic
Food
–
NDTV's
food
connoisseur
Seema
Chandra
along
with
Ritu
Dalmia
will
share
tips
on
organic
and
healthy
food
that
leaves
the
least
carbon
footprint.
Watch
this
show
at
1pm
on
8th
Feb
'09.
·
Morning
Raga
Session
–
A
one-hour
session
of
classical
morning
ragas
with
Ustaad
Amjad
Ali
Khan
and
Hari
Prasad
Chaurasia
will
take
viewers
closer
to
the
nature,
on
8th
Feb
'09
at
7am.