Big B, the Pop Philosopher in Bigg Boss 3

Mumbai (ANI/Business Wire India): This year, ''Bigg Boss'' gets even bigger, with the big boss of Bollywood, Amitabh Bachchan, playing ''Pop Philosopher''. In this, Bachchan will be playing the role of ''Pop Philosopher'' - a unique concept that will be one of the differentiators of this season.

As ''Pop Philosopher'', Big B will bridge the gap between ''Bigg Boss'' participants and viewers - through contextualising events, simplifying emotions and most importantly, analysing developments that happen within the ''Bigg Boss'' house.

After keeping millions of households glued-on to ''Bigg Boss Season 2'' last year, COLORS today announced the launch date of ''Bigg Boss'' season 3. Bachchan will be appearing on the show, twice every week - on Fridays and Saturdays. The show starts airing on October 4 at 9.00 p.m.,
everyday on COLORS.

Big Boss Season 3 will also make its presence felt on television through a special music trailer with a song sung by none other than Amitabh Bachchan himself set to music by the talented musical duo Vishal-Shekhar.

Speaking of the development, Rajesh Kamat, Chief Executive Officer - COLORS, said, "Our channel share and reach in the 9.00 to 10.00 p.m. block has increased significantly over the last six weeks. With ''Bigg Boss'' at this time slot, we''re confident of further strengthening our position in this block, leading to a wider gap between COLORS and the other players in the GEC category."

He further added, "It is our honour to have Bachchan on-board and we look forward to him providing his inimitable touch to one of our most popular format shows." Every Friday, Bachchan will be interacting with all housemates and announcing the eviction. Further, every Saturday, Bachchan will be talking to the evictee for an hour - trying to analyze and de-code his/her emotional journey in the Bigg Boss house.

Talking of his association with ''Bigg Boss'', Bachchan said, "This is one show that has intrigued me immensely as a viewer - its format, its contestants and the psychological battle within the house. That intrigue, coupled with the unique concept that COLORS shared with me for this season, excited me to be a part of ''Bigg Boss'' this year."

He further added, "I am looking forward to my role that gives me the unique opportunity to help viewers decode emotions and comprehend simple philosophies of life (without getting philosophical)."

Talking about this season, Ashvini Yardi, Programming Head - COLORS, added, "There have been many new elements added in this season of ''Bigg Boss'' that are sure to make this season, even bigger and better. Apart from an interesting mix of ''housemates'' (that have been chosen, based on our viewers'' choice), Bachchan''s presence twice a week in an exciting role, will make for compelling viewing."

On this occasion, Deepak Dhar MD Endemol India said: "We are immensely proud of our property Big Boss, this is the third season running and with Bachchan on board this season we have raised the bar up for reality shows in India.With this new addition to Big Boss we are sure to revolutionize reality TV."

''Bigg Boss'' presents the unique combination of reality and real unscripted drama. It is the ultimate reality show where 14 handpicked strangers are locked in a house, for close to 85 days - with 35 cameras following their every move 24x7 and Bigg Boss, the ultimate authority in the house who ensures that their stay is anything but comfortable.

As the 14 hand picked contestants vie with each other to survive in the Bigg Boss house, irritation, backbiting and backstabbing reach its prime. This is one show that brings out the best and the worst side of contestants. Last year, on Season 2 of Bigg Boss, 70 million viewers watched the show over a period of three months.