Using a famous television show for promoting a film is not new. As
it is believed, the small screen is a perfect medium to grab
attention of the general viewers. Using Sony TV"s music reality
show 'Indian Idol-5" is a trend that is very popular. Films like
Badmash Company, Houseful and Raajneeti have already used the
'Indian Idol-5" stage as a platform to promote their films. Now its
Abhishek"s turn to promote Raavan!
According to the sources close to the channel, “today Abhishek
Bachchan will be shooting with Anu Malik, Sunidhi Chauhan, Salim
Merchant and the contestants of Indian Idol-5. He will be
interacting with the contestants expressing his views on their
performances and oblige them with autographs."
The episode will be aired on Sony TV, sometime next week, to
match the release date of Raavan, which is June 18th. Earlier
Abhishek promoted Drona in Color"s daily serial 'Balika Badhu".