Music channels have always attracted the viewers as they offer some
relief from the saas-bahu sagas of the other entertainment
channels. A latest data released by TAM for Week 27 of 2010, the
B4U Music channel has come up as the most watched Hindi music
channel in India.
B4U music is leading with 20.58 GRPs beating other well-known
music channels like MTV India and 9XM. According to the data
(CS15+), MTV India took second place with 17.36 GRPs and then 9XM
'Aawaaz De Kahaan Hai" is a programme of the channel, which airs
old and classical movie songs. The data shows that this particular
time band airing 'Aawaaz De Kahaan Hai" has garnered good GRPs.
With 13.49 GRPs, Music India has been placed fourth in the
rating and Channel V comes next with 13.32 GRPs and Enter 10 takes
sixth position with 11.17 GRPs.
Other music channels Zoom TV, E-24, Zing and ETC Music have
taken the bottom places in the ranking. B4U Music is leading the
TAM ratings in the time bands of 07:00–09:00, 17:30–18:30 and
Next week, B4U Music is going to announce the details of its new
look on BizAsia.co.uk.