The
show
Khatron
Ke
Khiladi
3
hosted
by
Priyanka
Chopra
will
come
to
an
end
this
week.
Colors
channel
is
all
set
to
fill
up
the
gap
with
the
much
awaited
show
of
the
year,
Bigg
Boss
4
which
will
be
hosted
by
the
Bollywood
hunk
Salman
Khan.
The
show
will
start
from
October
3
at
9
p.m.
Vodafone
is
the
main
sponsor
of
Bigg
Boss
for
the
second
consecutive
year.
The
show
has
eight
associate
sponsors,
which
comprises
of,
L"Oreal
Garnier
Men
Deodorant,
General
Motors,
Suzuki
motorcycles
Suzuki
sling
shot,
Bharti
Axa
Life
Insurance,
LG
Infinia
TV,
Sony
Cybershot,
Spice
Mobiles
and
Dixcy
Scott
Inner
wear.
Viacom
18
is
following
unique
marketing
strategies
to
promote
the
show
across
television,
print
and
radio.
The
director
of
marketing
Rajesh
Iyer
informs
that
they
have
shot
eight
different
promos
for
the
show
and
one
music
video
featuring
Salman
Khan.
The
promos
aim
at
creating
curiosity
among
the
people,
so
that,
the
interest
still
continues
to
be
the
same
post
launch.
Colors
has
targeted
spots
like
kids,
movies,
music
and
regional
news
channels
for
the
promotion
of
the
show,
while
their
radio
partners
are
Big
FM
and
few
other
leading
FM
stations.
They
have
also
planned
to
run
a
contest,
which
will
involve
the
viewers
directly
with
the
show.
The
promotional
music
video
will
also
run
in
theaters
with
screening
of
Priyanka
Chopra
and
Ranbir
Kapoor
starer
film
Anjaana
Anjaani.
For
outdoor
campaigns
they
will
visit
40
cities
across
India,
which
includes
New
Delhi,
Mumbai,
Pune,
Lucknow,
Varanasi,
Ludhiana,
Amritsar,
Gwalior,
Jaipur,
Indore,
Ahmedabad,
Baroda
and
Surat.
The
Bigg
Boss
ads
will
also
be
seen
in
Big
Bazaar
outlets.
The
channel
has
also
tied
up
with
the
leading
news
papers
of
the
country
to
promote
the
show.
It
looks
like
Bigg
Boss
4
is
getting
bigger
and
better
with
every
season.
We
wish
all
the
luck
to
the
show.
Story first published: Wednesday, September 29, 2010, 18:08 [IST]