The show is called 'The Pitch' and will be aired on UTV Bloomberg. In this quest for excellence, Boman Irani will see the aspirants through the challenges thrown to them by some of India's most prominent business leaders like Naina Lal Kidwai, Kishore Biyani, N. Damodaran, Karan Johar and others across diverse industries. Each week on a fresh episode, a business leader will design and assign business tasks to the participants. The tasks will be designed to challenge the aspirants on the most critical skills required to be a successful entrepreneur who will receive funding of upto Rs. 5 crore to start their business. In short, the makers of the show are looking for the talented entrepreneur to encourage the spirit of entrepreneurship in the country.
Boman Irani confirmed that, "I am very excited to be a part of this show as I am truly convinced with the philosophy of promoting entrepreneurship. The show will not only identify the next big idea in India but will also help the winner see the light of day- offering them the funding to make the idea come alive. I am eagerly waiting to learn from these bright and talented sparks of emerging India and test myself over the challenges set by the stalwarts of India." When asked about his association with the show, he said, "Actually, the whole thing started, when my son started off with his own event management company. When I heard that, I was so very happy to see the sense of entrepreneurship in my son. That's when I realized that, given a chance, I will surely support entrepreneurship in our own country. And this is exactly what we will be doing through this show."
'The Pitch' will be going on air from October of this year.