As BCCI battles to salvage its image post IPLgate, this is one
battle that it wishes it could have avoided. According to the
reports, Colors has sent a legal notice accusing the Indian cricket
board of failing to fulfill its contractual obligations.
Back in January, Colors had proudly announced its association
with the Indian Premier League for hosting a variety of programmes.
Principal among them was a special edition of 'Fear Factor –
Khatron Ke Khiladi" featuring prominent Indian and international
cricketers. Suspended IPL chairman & Commissioner Lalit Modi
was present at this press conference as well.
Unfortunately, the partnership soured after the BCCI (Board of
Control for Cricket in India) refused to give permission to its
players fearing that the cricketers ran the risk of injury by
participating in an adventure filled show.
Reportedly, BCCI officials claim that Modi had signed this deal
without keeping them informed. Top cricketers like Virender Sehwag,
Gautam Gambhir, Yuvraj Singh, Harbhajan Singh, Brett Lee and Adam
Gilchrist were tipped to be crowd pullers. Bollywood diva Priyanka
Chopra was named as the host.
According to sources, only injured Aussie paceman Brett Lee had
signed up for the show. Officials from Colors remained unavailable
The ball has now passed into the BCCI"s court. Let"s see how the
world"s richest board reacts.