What an irony that it is a break-up that has helped 'Pavitra
Rishta" (Holy relation) bring joy to its makers? Zee TV and and
Balaji Telefilms must be wondering why they didn"t think of
Archana-Manav"s divorce before.
Last Monday"s episode where Archana and Manav divorce each
other, has clocked a staggering TVR of 7.6 making it the undisputed
top show for the TAM week 23 (May 30-June 5). In fact, 'Pavitra
Rishta" occupies the top five spot now. At number six is Star Plus"
'Pratigya" which registered a TVR of 5.5. The top positions are
occupied by four Zee TV shows with 'Agle Janam Mohe Bitiya Hi Kijo"
(5.3) and Colors" 'Uttaran" (5.1) following close behind at the
seventh and ninth spot respectively.
Throughout the week, 'Pavitra Rishta" maintained an average
rating of 6.3 TVR - the only show to have an average TVR of over 5.
Tuesday and Wednesday"s TVR stood at 6.1. There was a drop in the
following two days with the show finishing with a TVR of 5.7 on
The 'Pavitra Rishta" juggernaut, though didn"t change Zee TV"s
position on the GRP ladder. The Essel Group owned channel didn"t
gain a single GRP more than last week and stood firm at 249. The
top positions remained intact, but both Star Plus and Colors lost
19 and 24 GRPs to finish at 317 and 271 respectively.
Colors must have expected more from 'Balika Vadhu", where Anandi
and Jagdish were nearly separated after Massa had all but married
off her grandson to a new bride, last week. However, this Sphere
Origin show could only muster a TVR of 4.5. Star Plus has just one
show at the top, but the collective result of all its shows ensured
that it stayed at number one.
In non-fiction, Zee TV"s DID 'L"il Masters" continues to be top
with a TVR of 4.5 After a good opening where it crossed 4, Colors
'Chak Dhoom Dhoom" (2.7) has dropped behind both 'L"il Masters" and
'Zara Nachke Dikha 2" (2.9). 'Indian Idol"s" TRPs dropped to 2,
while 'Desi Girl" (1.7) continues to be the top rated show on