The Hindi GEC market is set to widen with the emergence of a new player. Titled as Home TV, this GEC is expected to launch within a month or two.
“Home TV is the new channel that will air launch soon. It"s based in Faridabad .They"ve shot 10-12 pilots. As of now one hasn"t heard of any big production house as the content is being provided unheralded and first time producers. Ranjit Negi"s Hari Om production is one of them. Few ex-Balaji officials have started their production house, and they are producing a show for Home TV," said a source.
Given the market condition and competition, a new channel is never a safe idea. Let"s see whether Home TV will land home safely.
Expect more details about Home in the coming months