Raj Television Network will soon venture into the Hindi GEC (General Entertainment Channel) space. The Chennai based which operates a clutch of general entertainment, news and music channels in various South Indian languages has christened the new channel as Raj Parivaar. This is a part of the company's strategy to widen it bouquet and make inroads into the Hindi heartland.
The company which disclosed this recently has said that it has already started with the dry run for Raj Parivaar and the channel will go on air in another two months. The new channel will be operated out of Mumbai and will be a free-to-air channel to start with. The Group had acquired license for Raj Parivaar about six months ago.
Raj Television Network also plans to consolidate its position in the Souther part of the country and will launch news and music channels in Malayalam and Telugu. That's not all as Amit Bose, VP – Programming said that they are eyeing the Kannada news market and will also launch a Kannada news channel very soon.