Celebrity Chef Sanjeev Kapoor has made it to the head lines
recently for his launch of India's first 24 hours food lifestyle
channel. This channel will be set up in association with the
Malaysia-based company named Astro.
The channel will be called 'FoodFood' and will start the
broadcast in early 2011. The channel will air contents especially
targeting the urban middle class Indians wherein Chef Sanjeev
Kapoor will have exclusive offerings for them.
Sanjeev Kapoor informed that the channel will offer an online
space, wherein the user can get the channels aired contents just a
click away. Raghvendra Madhav, the Executive Director of India and
South Asia for Media, Astro Group, informed that they planned to
launch the channel after learning that food has become a new kind
of entertainment for the people today. Whether be it, a cuisine
show or a reality show or travel and life style, food now-a-days
plays a very important role in the world of entertainment.
The channel 'FoodFood' is all set to re-define the culinary
world in India with Chef Sanjeev Kapoor. Keep looking for this
space for more inputs on the news.