The channel will be called 'FoodFood' and will start the broadcast in early 2011. The channel will air contents especially targeting the urban middle class Indians wherein Chef Sanjeev Kapoor will have exclusive offerings for them.
Sanjeev Kapoor informed that the channel will offer an online space, wherein the user can get the channels aired contents just a click away. Raghvendra Madhav, the Executive Director of India and South Asia for Media, Astro Group, informed that they planned to launch the channel after learning that food has become a new kind of entertainment for the people today. Whether be it, a cuisine show or a reality show or travel and life style, food now-a-days plays a very important role in the world of entertainment.
The channel 'FoodFood' is all set to re-define the culinary world in India with Chef Sanjeev Kapoor. Keep looking for this space for more inputs on the news.