Rishta wahi, soch nayi" (Old relationship, new thought). Along with
this promise, Star Plus also unveiled a new logo switching over
from the traditional blue to a ruby star. Uday Shankar, CEO, Star
Plus, made this announcement at a star-less conference on Friday.
Speaking on the occasion, Uday Shankar, CEO, Star Plus, said,
“I"m pleased to announce the brand refresh for our flagship channel
Star Plus. This is the first time in the history of television
brands in India that an attempt to refresh has been made with such
depth of detail, permeating to the core of its business."
“India has always been a land of new thought, which had perhaps
been forgotten in our preoccupation with development, and Star Plus
aims to revive convention through its refreshed brand promise of
“rishta wahi, soch nayi". We are committed to entertaining our
viewers with content that propels them in a new direction and
setting the agenda for entertainment on Hindi GECs."
That"s not all, the channel also showed a glimpse of two of it"s
upcoming shows, “Master Chef India" and “Chaand Chhupa Baadal
Mein". The former is a cookery reality show that will be hosted by
Akshay Kumar while the latter is producer Rajan Shahi"s latest
offering to the channel after “Bidaai “and “Yeh Rishta Kya Kehlata
When asked whether through “Master Chef India", the channel will
be competing with Priyanka Chopra ("Fear Factor"), Shankar replied,
“Priyanka is just an individual, and we aren"t here to compete with
individuals. Our emphasis is on producing good and entertaining
shows for the viewers."