Rishta
wahi,
soch
nayi"
(Old
relationship,
new
thought).
Along
with
this
promise,
Star
Plus
also
unveiled
a
new
logo
switching
over
from
the
traditional
blue
to
a
ruby
star.
Uday
Shankar,
CEO,
Star
Plus,
made
this
announcement
at
a
star-less
conference
on
Friday.
Speaking
on
the
occasion,
Uday
Shankar,
CEO,
Star
Plus,
said,
“I"m
pleased
to
announce
the
brand
refresh
for
our
flagship
channel
Star
Plus.
This
is
the
first
time
in
the
history
of
television
brands
in
India
that
an
attempt
to
refresh
has
been
made
with
such
depth
of
detail,
permeating
to
the
core
of
its
business."
“India
has
always
been
a
land
of
new
thought,
which
had
perhaps
been
forgotten
in
our
preoccupation
with
development,
and
Star
Plus
aims
to
revive
convention
through
its
refreshed
brand
promise
of
“rishta
wahi,
soch
nayi".
We
are
committed
to
entertaining
our
viewers
with
content
that
propels
them
in
a
new
direction
and
setting
the
agenda
for
entertainment
on
Hindi
GECs."
That"s
not
all,
the
channel
also
showed
a
glimpse
of
two
of
it"s
upcoming
shows,
“Master
Chef
India" and
“Chaand
Chhupa
Baadal
Mein".
The
former
is
a
cookery
reality
show
that
will
be
hosted
by
Akshay
Kumar
while
the
latter
is
producer
Rajan
Shahi"s
latest
offering
to
the
channel
after
“Bidaai
“and
“Yeh
Rishta
Kya
Kehlata
Hai".
When
asked
whether
through
“Master
Chef
India",
the
channel
will
be
competing
with
Priyanka
Chopra
("Fear
Factor"),
Shankar
replied,
“Priyanka
is
just
an
individual,
and
we
aren"t
here
to
compete
with
individuals.
Our
emphasis
is
on
producing
good
and
entertaining
shows
for
the
viewers."
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