Taarak
Mehta
ka
ooltah
chashmah
is
the
literary
work
of
a
Gujarati.
The
protagonists
are
Gujaratis,
the
producer
is
a
Gujarati
and
major
chunk
of
the
show"s
viewership
is
occupied
by
Gujarati
speaking
people.
With
plenty
of
Gujarat
at
stake,
the
sentiments
of
Gujaratis
ought
to
be
respected.
Well,
one
didn"t
expect
the
channel
and
the
production
to
go
to
any
lengths
to
safeguard
interests
of
the
Gujaratis.
Producer
Asit
Modi
is
a
thoroughbred
Gujarati,
one
who
is
a
strict
vegetarian
.In
fact,
this
herbivore
policy
is
reflected
in
his
environment.
Be
it
his
shows,
actors
or
official
functions,
non-vegetarian
food
is
a
strict
no
for
Modi.
If
you
happen
to
bump
into
any
function
organised
by
Neela
Telefilms,
the
food
is
strictly
vegetarian.
The
carnivore
actors
have
also
acclimatised
themselves
to
this
green
environment.
Apparently,
a
lot
of
Taarak
Mehta
fans
are
alike
Modi.
Recently,
an
ardent
Gujarati
jain
fan
of
Taarak
Mehta…
was
so
livid
to
see
a
commercial
of
KFC
(Kentucky
Fried
Chicken)
during
the
telecast
of
the
show,
that
he
wrote
a
letter
to
the
producer
and
the
channel
demanding
the
ad
to
be
chopped.
Not
one
to
disappoint
a
single
fan
(and
definitely
not
a
Gujarati),
Modi
and
the
channel
removed
the
KFC
commercial,
notwithstanding
the
financial
loss.
Modi
confirms
the
news,
“Yes,
such
a
thing
did
happen.
Based
on
a
fan"s
complaint,
we"d
chopped
off
a
KFC
commercial.
They
(channel)
will
be
able
to
explain
better."
We
tried
calling
SAB
business
head
Anooj
Kapoor
and
even
sent
him
a
text
message
but
he
didn"t
reply.