If you are a Tata Sky subscriber here is some good news for you. Your DTH operator has added seven new channels to its bouquet. The new channels include Discovery Turbo, Discovery Science, ET Now, Zee Talkies, 24 Taas, 24 Ghanta and Sony Aath. The new channels include a mix of niche lifestyle and entertainment, news and regional movies that will offer greater entertainment value to its growing premium subscriber base of over 4.5 million connections.
In an official press release Mr. Vikram Kaushik, MD & CEO, Tata Sky Ltd. said, “At Tata Sky, we offer our subscribers the perfect blend of regional and national & international content across entertainment, news, movies and music to enjoy in the comfort of their homes. As a customer focus brand, the new channel addition reconfirms our commitment to add the very best to Tata Sky"s growing portfolio of channels and further enhance the entertainment quotient of Tata Sky to a higher level."
Tata Sky which is a joint venture between the TATA Group and STAR has also recently launched another innovative interactive service, Active English. The first-of-its-kind across the globe, Active English aims at enhancing conversational English amongst Indian housewives. It's ad with the protagonist Mrs. Sharma is buzzing on the television and has become one of most popular ads of recent times.