Star Plus, Ekta Kapoor and Harshad Chopra.! The trio creates magic when they come together. After 'Kis Desh Mein Hai Meraa Dil", the trio has come up with 'Tere Liye", a intense love story. Expectedly, the viewers have given their nod to it too.
In its opening week, 'Tere Liye" maintained an average TVR of 3.8, according to the TAM data for the week 25 (June 13-19). The show, that airs at 10.00 pm opened with a TVR of 3.96 on Monday. In the following days, Twere Liye clocked TVRs of 3.75, 3.94, 3.69, and 3.79 respectively.
The Colors show 'Uttaran", which ruled this slot and was the sixth rated show in the last rating, slipped to number 25 this week. 'Tere Liye may not have crossed the 4 TVR mark, but it"s evident that it has greatly altered the viewership at the 10.pm slot. 'Uttaran" started the week with a TVR of 4, improved to 4.18 and 4.4 on Tuesday and Wednesday respectively, but then dropped to 3.18 on Friday. As opposed to this, 'Tere Liye" leapfrogged above 'Uttaran" on Friday with a TVR of 3.79. Star Plus will hope it gain ascendancy over its rival show in the coming week.
For the lead actress Anupriya Kapoor, who was earlier replaced in the Balaji show 'Bayttaab Dil Kee Tamanna Hai" , the good opening of 'Tere Liye" will perhaps erase the bad memories.
“I"d like to take this with a pinch of salt. That issue had flared up because of certain miscommunication between the production house and me. 'Bayttaab" is a closed chapter," said Kapoor.
Commenting on the good opening, the girl says, “Honestly speaking, I was expecting good ratings. Our show has a different concept. It"s not like your typical saas-bahu sagas. When was the last time that we saw a show which had the lead in a mental asylum in its very first episode. Viewers have liked the treatment of the opening episodes."
Despite repeated attempts, Harshad Chopra remained unavailable for comment.