According to the experts, Indian television industry is soon going to be all about mobile interactivity and high definition. However, the quality content is still missing from the television programming. But the reason behind this lack in quality is not ascertained yet. Is it because audiences are not fussy about what they are watching or is it for lack of advertisers? As at the end of the day, only TRP matters, they are also continuing with this. Speaking about the latest technology, Isao Matsufune, who represented a multinational, said, “In the West, high definition camera is already a rage. Such equipments have got buyers in India also but it will take some more time to pick up".
M. Kasim, who is from the A. J. Kidwai Mass Communication Research Centre of Jamia Millia Islamia University in Delhi, said, “In near future, we can also watch the television content on the mobile phones".
Kasim added, “Mobile broadcasting has a good scope to pick up in India as there is no lack of content in this media. But no government norms exist now to regulate the content. The government has been asked by the Telecom Regulatory Authority of India (TRAI) to take up the job but any standardization or regulation is not visible yet".
A broadcasting engineer at Doordarshan named C. K. Jain, stated, “We and other television channels are trying to make content for HD technology. Our channel is going to launch a free channel on our direct-to-home service in next month. We want people to take benefit from HD without spending extra money while installing or reinstalling the set-top boxes to get the HD content".
The Film and Television Institute of India organized a seminar on 'New Trends in Television Programming and Broadcasting" recently. The experts present at the seminar said that the content of the television channels have failed to match the developing technology like mobile interactivity.