The fifth season of Kaun Banega Crorepati, aired between 8:30 PM and 9:30 PM, Monday to Thursday is expected to fetch the channel nearly 200 crore, almost double of what it earned last season. Both Cadbury India and Idea Cellular, telecom partners for the quiz show has paid 25 crore and 35 crore respectively for presenting sponsorship. Media players have reported that that the associate partners for KBC 5 - Samsung Smart TV, Maruti, Pepsi, Just Dial, Hero MotoCorp and Axis Bank has paid between 16 and 18 crore for only 60 seconds of commercials during each episode!
Kaun Banega Crorepati has been the most popular television show in India ever since it was first aired in the year 2000. When asked how he felt about the unshifting loyalty of his fans, Amitabh Bachchan simply said: “I am grateful to them. It's ensuring us jobs."