According to the 52nd week"s TAM report 2011, the GRP for BIG CBS PRIME was 4.23 which surpassed the GRP of AXN and Star World which stood at 3.69 and 3.35, respectively. The show Galileo Extreme ranks no. 1 in TVR in the Action/Thriller Genre across all 7 metros. Also, the 10 pm Mon – Thursday time band that airs The Jerry Springer Show has been garnering the Best TVR over the last few weeks. This unprecedented growth is attributed to the channel successfully identifying the entertainment preferences of its target viewers and providing fresh and engaging content.
Speaking about the achievement of BIG CBS PRIME, the Company said in a statement, “Despite high competition in this category we are happy with how the channel has shaped up in a year"s time. Given our content and programming, we were confident of taking the channel to great heights. We are now looking at introducing more local content along with some of the finest international formats keeping with the tastes of our discerning viewers."
Living up to its promise, BIG CBS PRIME has freshest content lined up for their viewers for 2012. The channels will kick-off the latest season of one of the most adventurous series, Survivor and Hawaii Five-O soon.
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