According
to
the
TAM
reports
of
week
52
(Source:
18th
Dec
–
24th
Dec,
CS
25-
44
Yrs,
SEC
A,
MALES,
Top
7
metros),
BIG
CBS
PRIME
has
acquired
the
top
position
amongst
all
other
competing
English
GECs
with
its
male
oriented
programming.
With
programs
like
Galileo
Extreme
and
blockbuster
action
movies
that
set
the
adrenaline
pumping
for
men,
the
first
premium
English
General
Entertainment
Channel
from
the
Reliance
Broadcast
Network
Limited
and
CBS
Studios
International
JV,
BIG
CBS
PRIME"s
appeal
in
this
audience
group
has
resonated
well.
According
to
the
52nd
week"s
TAM
report
2011,
the
GRP
for
BIG
CBS
PRIME
was
4.23
which
surpassed
the
GRP
of
AXN
and
Star
World
which
stood
at
3.69
and
3.35,
respectively.
The
show
Galileo
Extreme
ranks
no.
1
in
TVR
in
the
Action/Thriller
Genre
across
all
7
metros.
Also,
the
10
pm
Mon
–
Thursday
time
band
that
airs
The
Jerry
Springer
Show
has
been
garnering
the
Best
TVR
over
the
last
few
weeks.
This
unprecedented
growth
is
attributed
to
the
channel
successfully
identifying
the
entertainment
preferences
of
its
target
viewers
and
providing
fresh
and
engaging
content.
Speaking
about
the
achievement
of
BIG
CBS
PRIME,
the
Company
said
in
a
statement,
“Despite
high
competition
in
this
category
we
are
happy
with
how
the
channel
has
shaped
up
in
a
year"s
time.
Given
our
content
and
programming,
we
were
confident
of
taking
the
channel
to
great
heights.
We
are
now
looking
at
introducing
more
local
content
along
with
some
of
the
finest
international
formats
keeping
with
the
tastes
of
our
discerning
viewers."
Living
up
to
its
promise,
BIG
CBS
PRIME
has
freshest
content
lined
up
for
their
viewers
for
2012.
The
channels
will
kick-off
the
latest
season
of
one
of
the
most
adventurous
series,
Survivor
and
Hawaii
Five-O
soon.