The contest, that will be open to all Vodafone customers, will allow them to meet their favourite contestants inside the house. The 'Vodafone Ek Din Ka Boss" winner will be announced on 19th December, 2011 and the lucky customer will get the unique opportunity to enter the house and share details of the outside world to fill the hearts of the Bigg Boss contestants with feelings of nostalgia.
Talking about the campaign, Simran Hoon, the National Sales Head of Colors, said, “Bigg Boss and Vodafone has shared a great relationship over the past few seasons and through the 'Vodafone Ek Din Ka Boss" campaign, we are only taking this one step further. It"s tough for contestants to lead a life away from civilization, and the Vodafone customer that enters the house will experience this first-hand."
Anuradha Aggarwal, the VP of Brand Communication and Insights, Vodafone India, said, “Vodafone believes in bringing new and exciting experiences to its consumers. Partnering with Bigg Boss, a unique reality show, has given us another opportunity to get connected with our customers. Through Vodafone 'Ek Din Ka Boss" campaign, we aim to give Vodafone consumers the opportunity of a lifetime, of living inside the Bigg Boss house."