Powered
by
a
compelling
mix
of
local
and
international,
animation
and
live
action
content,
the
Disney
network
of
channels
top
the
rating
charts
this
week
with
46%
share
of
viewership
in
HSM
and
45%
in
All
India.
This
was
announced
at
the
company"s
annual
trade
event
-'Disney
Expo".
“We
are
delighted
with
the
viewership
performance
of
all
our
channels
and
our
shows.
This
success
is
testament
to
the
unique
way
Disney
engages
with
Indian
kids
and
families" says
Natasha
Malhotra,
VP
and
GM,
Walt
Disney
Television
International
India.
The
network"s
channels
took
over
top
slots
in
all
markets
---
Disney
Channel
stood
at
#1
in
HSM
at
171
GRPs,
Disney
XD
held
#1
position
in
South
at
135
GRPs
and
Hungama
TV
was
#1
in
All
India
at
147
GRPs
(Source:
TAM
Week
20
kids
4-14
SEC
ABC
7000
to
2300
hrs).
The
network
has
seen
significant
growth
on
the
back
of
an
exciting
content
mix
that
is
locally
relevant,
aspirational
and
entertaining.
Disney
Channel"s
first
family
sitcom
Best
of
Luck
Nikki
(Sun,
11am)
continued
its
1+
TVR
trend
this
week
as
well
with
a
1.2TVR
among
all
kids
(CS
4-14
ABC)
in
HSM
and
a
1.54TVR
among
younger
kids
(CS
4-9
ABC).
The
show
launched
at
unprecedented
ratings,
making
it
the
most
successful
series
launch
(since
2005)
in
the
kids"
genre
in
India.
Disney
Channel
was
the
#1
channel
for
kids
across
all
channels
in
the
time
slot
at
show
launch
(Kids
4
to
14
in
Hindi
Speaking
Markets,
SEC
ABC).
The
channels
recent
launch
Disney
original
animation
show
Fish
Hooks
(Sat,
11am)
delivered
1.2TVR
among
younger
kids
(CS
4-9
ABC).
“It
is
wonderful
to
see
more
kids
and
families
enjoying
our
rich
repertoire
of
engaging
stories
and
lovable
relatable
characters",
adds
Natasha.
Stay
tuned
as
the
Disney
network
promises
an
even
higher
dose
of
entertainment
and
fun
in
the
weeks
to
come
with
new
shows,
contests
and
more!