Balaji Telefilms' chief Ekta Kapoor has said that 'Bade Achhe Laggte Hai... ' the concept is close to her heart. The story of the serial is about two individuals, who discover their love for each other after their marriage. It goes on to show their different kind of emotions, their trust, love and understanding, which form the interesting parts of the story.
The television serial, which will be aired on Sony TV from May 30, features Ram Kapoor and Saakshi Tanwar, Eva Grover, Tarana Raja Kapoor and Jay Kalra in the important roles. This Partho Mitra directorial soap is written by Rajesh Joshi and Shirish Latkar.