Though the producers have not revealed the cost of production, in a press conference of 'Just Dance' in Mumbai on Monday, there were talks that the reality show costs Rs. 3.5 to 4 crores per episode. Popular reality shows with high celebrity quotient, such as 'Khatron Ke Khiladi' featuring Akshay Kumar, costs Rs.2.25 to 3 crore per episode. Meanwhile other medium-budget shows cost Rs 40 to 70 lakh per episode, Live Mint reported.
Maruti Suzuki India Ltd and Cadbury India Ltd are the main sponsors of 'Just Dance', which will simultaneously air on Star India channels from this Saturday. More than 30,000 dancers have been screened for the show across cities like Chandigarh, Lucknow, Jaipur, Ahmedabad, Delhi and Mumbai.
Auditions outside India had also been arranged in San Francisco, New Jersey, Los Angeles, Florida, New York, Manchester, Birmingham and London. 'Just Dance' was also promoted with four music videos featuring Hrithik Roshan with the participants on the show.
'Just Dance' will be telecast on Saturday and Sunday at 9pm and will compete for TRP's with celebrity shows like 'Khatron Ke Khiladi' on Colors and 'X Factor' on Sony. Don't miss Hrithik's dance on the opening day.