Karan informs to Mid Day, “I am signed on the high-definition campaign for the Star bouquet of channels. It's partly because of my association with 'Koffee With Karan'. I have done that chat show for their channel for four years and they wanted a filmmaker to be a part of their TV and technology-based campaign. I am also good friends with Uday and Shankar from the Fox-Star team hence when they asked me, I signed on. I have shot a TV, print and press campaign. I will always be there for this high-definition campaign whenever I am needed."
He adds, "I'm very careful about what I endorse. I only endorse what I feel comfortable about and believe very strongly in. I believe strongly in the Star network. Koffee is a globally viewed show. I am represented across the world and a big part of my persona is the talk show. While it's repeatedly shown in India it's also viewed by everyone across the world."
After endorsing clothing and coffee, filmmaker Karan Johar stardom will now be used for a television entertainment channel. The director turned producer has now been signed as the brand ambassador of the Star television network.