Whether it is the content, title or time slot, Aamir Khan has carefully planned every step to ensure the super success of Satyamev Jayate. By insisting on the title Satyamev Jayate, Aamir Khan has intentionally given a patriotic feel to the show.
When every producer aims to get the prime slot (9 PM-11 PM) to showcase their shows on TV, Aamir Khan insisted that he wants Satyamev Jayate to be telecast at 11 am on Sundays. This was the same time that families used to get together to watch epic shows like Ramayana and Mahabharat. With this move, Aamir is all set to repeat history and revive family bonds.
Aamir Khan, along with the makers of Satyamev Jayate have made another smart move by deciding to telecast the show on Star TV as well as DD1 since Doordarshan is a channel that is even today watched by millions across the country, especially in urban and rural areas where there is no access to private TV channels.
What's more, Aamir Khan, along with the channel even blocked 2,000 slots for the broadcaster’s promos in 27 hours for Rs. 6.25 crore. Aamir Khan and music director Ram Sampath, who tuned music for Delhi Belly (2011) will create different songs for each of the episodes of the inaugural season of Satyamev Jayate.
It remains to be seen if Aamir Khan's Satyamev Jayate, which will be aired on May 6th will hit the bulls eye. However, this goes without saying that Aamir Khan is undoubtedly the 'Chanakya' of Bollywood.