In fact Salman has now asked Imran Khan to promote Karan Johar's next production Ek Main Aur Ekk Tu on the grand finale. Sources claim that it was all because of the Salman-Hrithik cold war over Sanjay Leela Bhansali's Guzaarish. Hrithik slammed Salman after he thrashed Guzaarish for its poor Box Office collections. Possibly this was the sole reason why Sallu did not allow Hrithik to enter his show.
Sanjay Dutt, the main villain of the film, being a part of the show should have helped the marketing initiative. However, Salman has put his foot down.