Last month, celebrity publicist Dale Bhagwagar had suggested in the media that the upcoming season of India's biggest reality show "could target generation next to expand its fan-base to children and teens." He had added, "If this happens, then Bigg Boss might be able to change its late night timings and come in a prime time slot along with megastar Salman Khan interacting with children and youth."
Speaking to the media yesterday, Salman Khan almost echoed, "This season will connect with the whole family. There will be more tasks and games this time. We have moved into the prime time slot of 9 pm."
For the record, Dale Bhagwagar has handled the media affairs for some of the most controversial Bollywood celebrities including Shilpa Shetty during Big Brother, and Bigg Boss contestants Rakhi Sawant, Kashmera Shah, Sambhavna Seth, Sherlyn Chopra, Pooja Misrra, Diana Hayden, Shamita Shetty, Vindu Dara Singh, Zulfi Syed, Ashmit Patel and Amar Upadhyay, from time to time.
Dale has further recommended, "There could be a separate enclosure specially constructed for kids or maybe a separate playhouse where they could make merry."
It can be noted that earlier superstars like Hrithik Roshan, Shahrukh Khan and Aamir Khan have successfully changed gears to attract kids and teens with films like Koi Mil Gaya, Dhoom, Zindagi Na Milegi Dobara, Krrish, Don, Ra.One, Dil Chahta Hai, Rang De Basanti, Taare Zameen Par and 3 Idiots.
Let's see if Bigg Boss can manage the same trick and reap similar benefits!