In Sony TV's popular serial Parvarish, Shweta Tiwari is shown asking the audience what needs to be done in a particular situation that few of the characters in the serial find themselves in. The audience is asked to reply via sms. The concept of getting the audience interact with the channel and the serial characters is slowly gathering momentum.
Shweta Tiwari, who plays Sweety Singh Ahluwalia in Parvarish, has asked the audience what they thought about sending her niece Raashi to a boarding school since the little girl is a rebel and misbehaves with her elders. Shweta asks people to send messages and advice them what they should do to take the serial Parvarish forward.
The chances are that this move by the channel will get many people talking and sharing their opinion. In fact, the channel is likely to get more TRPs and more revenue since each message will cost a substantial amount!
Previously, in Yeh Rishta Kya Kehlata Hain on Star Plus, after Akshara and Natik (the leading protagonists) have a baby boy, Star TV asks the audience to suggest a name for the baby. This not only helped increase their TRP's, but also got the producers a lot of revenue.