Superstar host Salman Khan has already said that there could be a big change for India's biggest reality show Bigg Boss, suggesting to make it more entertaining than controversial. His comments have also resulted in speculations whether Bigg Boss 6, could retain its unique volatile identity without scandal.
Bollywood PR guru Dale Bhagwagar, who has handled the media affairs for Shilpa Shetty during Big Brother and some of the most controversial Bigg Boss contestants from time to time, including Rakhi Sawant, Kashmera Shah, Sambhavna Seth, Vindu Dara Singh, Sherlyn Chopra, Ashmit Patel, Amar Upadhyay and Pooja Misrra, feels Bigg Boss could easily manage a balancing act without losing its sheen.
"What the show needs to do is simply focus on generation next," analyses the PR specialist.
He points out that "Hrithik Roshan has done it with Koi Mil Gaya, Dhoom, Zindagi Na Milegi Dobara and the Krrish series. Shahrukh Khan has done it with the rebooted Don series and Ra.One. Aamir Khan has done it with Dil Chahta Hai, Rang De Basanti, Taare Zameen Par and 3 Idiots."
"With Salman Khan's mesmerizing presence and his penchant to interact with youth and kids, it could be cakewalk for him to tap gen next, as the show ups its entertainment quotient with double dhamaal," comments the Bollywood publicist.
"Moreover, Salman has back-to-back mega-hits in Wanted, Dabangg, Ready, Bodyguard and Ek Tha Tiger, which makes him a super-hot proposition for executing a makeover." What's more! This way, Bigg Boss could come clean of being a scandalous show meant for late night viewing, and increase its audience base.
This may not only mean more eyeballs, TRP's and higher advertisement revenues, but could also ensure a wider fan base, with the show becoming a stronger and more robust brand for the future. It sure is the most wonderful idea! Now, let's see if Bigg Boss buys it!
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