The influence that Bollywood cinema has had in Hindi serials is
known to all. In Yeh Rishta Kya Kehlata Hain on Star Plus,
after Akshara and Natik (the leading protagonists) have a baby boy,
Star TV asks the audience to suggest a name for the baby, just like
what Aishwarya Rai Bachchan and Abhishek Bachchan did when their
daughter was born.
Soon after the birth of their daughter, Aishwarya Rai and
Abhishek Bachchan had requested their fans to suggest names for
Beti B. Similarly, in Yeh Rishta Kya Kehlata Hain, channel
Star Plus announced a contest wherein viewers were asked to suggest
names for the Akshara and Natik's baby boy.
The show suddenly became a rage and the TRP suddenly increased.
Over one lakh viewers came ahead with their suggestions for a name
for Akshara and Natik's baby boy. Just like how Aishwarya, Abhishek
and the entire Bachchan family are keeping the name of Beti B a
secret, in Yeh Rishta Kya Kehlata Hain, the show announced
the name of the child only later in a 'maha' episode that was aired