Mumbai: Bigg Boss contestant Sapna Bhavnani has gone nude for the latest commercial of PETA. The celebrity hair stylist, 41, who is known for her tattoos, has appeared in the advertisement, which asks people to be comfortable in their own skin and not to use fur and leather items. Her photo in the advertisement comes with the slogan 'Ink, not mink'.
In a press statement, Sapna Bhavnani says, "After I educated myself and saw a few films on the cruelty and what happens to animals, I realised that it just wasn't worth it. I take a very strong stance on leather. Pleather is a great substitute for leather. And if you don't know what it is, I just say go to your local shop and ask for that substitute because it is available."
Peering seductively over her shoulder next to the caption "Ink, Not Mink" and wearing nothing but her many tattoos, Bigg Boss 6 inmate, fashion designer and celebrity hair stylist Sapna Bhavnani appears in a brand-new ad of People for the Ethical Treatment of Animals (PETA) India. The ad also says, "Be Comfortable in Your Own Skin, and Let Animals Keep Theirs. Say No to Fur and Leather."
However, this is not the first time that Sapna Bhavnani has put her weight behind PETA. She appeared two years ago in another PETA ad holding a pair of scissors and posing next to the caption, "Cut Hair, Not Frogs. Choose to Refuse to Dissect Animals."
Sapna Bhavnani's SoFake brand, which she started with Sukriti Grover, has been showcased at Lakmé Fashion Week, and is leather-free.
Sapna Bhavnani also owns two Mad O Wot salons and counts among her regular clients cricketers Mahendra Singh Dhoni, Yuvraj Singh, Gautam Gambhir, Virat Kohli and Rohit Sharma as well as Bollywood stars Katrina Kaif, Bipasha Basu, John Abraham, Hrithik Roshan, Gauri Khan, Dino Morea and Mandira Bedi.
Reality-Show Contestant, Fashion Designer and Hair Stylist to the Stars, urges people to keep fur, leather and exotic-animal skins out of their wardrobes.
Cows, buffaloes and other animals used for leather in India are often crammed into vehicles in such large numbers that their bones break. Many of those who survive the journey to the slaughterhouse are dismembered and skinned alive.
Runoff from leather tanneries poisons rivers and streams and has also been linked to cancer, respiratory infections and other illnesses. In the exotic-skins trade, snakes are commonly nailed to trees or posts and skinned alive.