The first Bigg Boss 7 Promo is here and it looks as stunning as the host Mr Salman Khan. The promo says, metaphorically, that there is going to be hell, heaven and then there is going to be Bigg Boss.
Previously, photos of Salman Khan's dual avatars were out, which had already given us a sneak peak of what season 7 has in store for us. Now the promos confirm our speculation that this season's Bigg Boss house is going to be hell and heaven together.
"The concept of showing Salman in a double role is quite appealing. This will be his fourth season as the host and we have to attempt something new and unique," a source said. Bigg Boss 7 will go on air in September instead of October.
While the team of the show has decided on the promos, no decision had been made reading the inmates. But rumour has it that a cricketer might be roped in for the show.
This year, the show is based on the theme of Heaven or Hell. The communication released for marketing it the show revolves around the concept that in the Bigg Boss house, contestants can feel the pleasure of heaven and the pain of hell. Anchor Khan will don the avatars of an angel from heaven and the devil from hell.
Rajesh Iyer, Marketing Head - COLORS says, "This season Bigg Boss will make sure that you get to see heaven and hell both saath-saath on Bigg Boss Season 7. The message is simple - pleasure or pain, both are inevitable and there is nothing to be taken for granted this season. The only thing that we can assure you is that Bigg Boss 7 is going to be a tumultuous, eventful and one hell-of-a-crazy ride."
Hell And Heaven Together
The first promo that hit airwaves on 4th August features Khan coming out of the gates of hell and heaven in his devil and angel guise, respectively. The campaign will extend to print, radio, digital, mobile and BTL (Below The Line) mediums.
Colors' Bigg Boss 7
The television campaign envisioned by the team at Colors has been brought to life by Orchard Advertising (a Leo Burnett agency) in association with Prashant Issar of Tubelight Films.
Hemant Kumar Sivan, executive creative director, Orchard Advertising says, "An iconic reality show like Bigg Boss faces a challenge every year to deliver something new and unique."
"This year is we had the task of presenting Bigg Boss in a way, that raises the curiosity and interest levels amongst people. The next challenge was to present Salman Khan in a fresh manner," he added.
While working on the concept of heaven and hell, we took inspiration from the mythological space and gave it a contemporary spin by articulating the pleasure of heaven with 'Wow' and the pain of hell with 'Aao'."