Bigg Boss 7 - Salman Khan Brings Heaven And Hell; Teaser 1 and 2
News
oi-Girija
By Girija Narayan
The
first
Bigg
Boss
7
Promo
is
here
and
it
looks
as
stunning
as
the
host
Mr
Salman
Khan.
The
promo
says,
metaphorically,
that
there
is
going
to
be
hell,
heaven
and
then
there
is
going
to
be
Bigg
Boss.
Previously,
photos
of
Salman
Khan's
dual
avatars
were
out,
which
had
already
given
us
a
sneak
peak
of
what
season
7
has
in
store
for
us.
Now
the
promos
confirm
our
speculation
that
this
season's
Bigg
Boss
house
is
going
to
be
hell
and
heaven
together.
"The
concept
of
showing
Salman
in
a
double
role
is
quite
appealing.
This
will
be
his
fourth
season
as
the
host
and
we
have
to
attempt
something
new
and
unique," a
source
said.
Bigg
Boss
7
will
go
on
air
in
September
instead
of
October.
While
the
team
of
the
show
has
decided
on
the
promos,
no
decision
had
been
made
reading
the
inmates.
But
rumour
has
it
that
a
cricketer
might
be
roped
in
for
the
show.
This
year,
the
show
is
based
on
the
theme
of
Heaven
or
Hell.
The
communication
released
for
marketing
it
the
show
revolves
around
the
concept
that
in
the
Bigg
Boss
house,
contestants
can
feel
the
pleasure
of
heaven
and
the
pain
of
hell.
Anchor
Khan
will
don
the
avatars
of
an
angel
from
heaven
and
the
devil
from
hell.
Rajesh
Iyer,
Marketing
Head
-
COLORS
says,
"This
season
Bigg
Boss
will
make
sure
that
you
get
to
see
heaven
and
hell
both
saath-saath
on
Bigg
Boss
Season
7.
The
message
is
simple
-
pleasure
or
pain,
both
are
inevitable
and
there
is
nothing
to
be
taken
for
granted
this
season.
The
only
thing
that
we
can
assure
you
is
that
Bigg
Boss
7
is
going
to
be
a
tumultuous,
eventful
and
one
hell-of-a-crazy
ride."
Bigg
Boss
7
Promo
The
teaser
promos
of
Bigg
Boss
7
that
shows
the
two
gates
of
hell
and
heaven
together
have
already
hit
TV
screens
and
will
be
followed
by
a
series
of
promos
over
the
next
few
weeks.
Hell
And
Heaven
Together
The
first
promo
that
hit
airwaves
on
4th
August
features
Khan
coming
out
of
the
gates
of
hell
and
heaven
in
his
devil
and
angel
guise,
respectively.
The
campaign
will
extend
to
print,
radio,
digital,
mobile
and
BTL
(Below
The
Line)
mediums.
Colors'
Bigg
Boss
7
The
television
campaign
envisioned
by
the
team
at
Colors
has
been
brought
to
life
by
Orchard
Advertising
(a
Leo
Burnett
agency)
in
association
with
Prashant
Issar
of
Tubelight
Films.
Iconin
Show
Hemant
Kumar
Sivan,
executive
creative
director,
Orchard
Advertising
says,
"An
iconic
reality
show
like
Bigg
Boss
faces
a
challenge
every
year
to
deliver
something
new
and
unique."
Salman
Khan
"This
year
is
we
had
the
task
of
presenting
Bigg
Boss
in
a
way,
that
raises
the
curiosity
and
interest
levels
amongst
people.
The
next
challenge
was
to
present
Salman
Khan
in
a
fresh
manner," he
added.
Mythological
Inspiration
While
working
on
the
concept
of
heaven
and
hell,
we
took
inspiration
from
the
mythological
space
and
gave
it
a
contemporary
spin
by
articulating
the
pleasure
of
heaven
with
'Wow' and
the
pain
of
hell
with
'Aao'."