BIG CBS LOVE, India's number one English GEC amongst elite urban Indian audiences, is all set to tickle the taste buds of viewers, as they introduce British celebrity chef Jamie Oliver and his global food escapades. The Jamie Oliver food specials are a 52 episode presentation that will showcase three unique food-based programs, by the renowned UK based chef and health campaigner which will air back-to-back. The three shows namely, Emmy winning Jamie's Food Revolution, Jamie's Food Escapes and Jamie's 30 Minute Meals will premier exclusively on BIG CBS LOVE on August 17, 2013 at 7 pm.
The shows are an eclectic mix of health food, world food and instant meals taught by the chef in unmistakable Jamie style. Kick-starting the three-show special is Jamie's Food Revolution which is a grassroots campaign in the United States to curb obesity. In the first season of this Emmy Award winning show in the Outstanding Reality Program category, his efforts are focused in Huntington, West Virginia, statistically one of the unhealthiest cities in the country. The show garnered a whopping six million plus viewership for its premiering episode and ranked amongst the top three positions in its time slot for the entirety of the season.
Jamie's Food Escapes
Up next will be Jamie's Food Escapes, wherein Chef Jamie Oliver, who has been named the most influential person in UK's hospitality industry, travels across Europe and North Africa to find authentic ingredients and extraordinary characters.
Oliver stops in Marrakesh, Athens, Andalusia, the French Pyrenees, Venice and Stockholm and uses local ingredients in each location to prepare exotic meals.
Audiences will see him immerse himself in the myriad cultures, learn traditional cooking practices from the locals and partake in their cultural ceremonies.
Jamie's 30 Minute Meals
And last but not the least is Jamie's 30 Minute Meals in which Jamie Oliver shows viewers how to cook a complete meal in just 30 minutes while sharing his tricks to prepare amazing healthy food, using ingredients that are fresh, and full of nutrition.
The show focuses on home-cooked meals that could be put together within a limited time frame, using simple techniques, with an emphasis on educating viewers about the cooking process.
Jamie Oliver's Specials
Jamie Oliver's Specials will be promoted extensively through a multi-media marketing push with the help of RBNL'S marketing muscle and expertise that will promote the show across the platforms of television, radio, cinemas, digital, outdoor, on ground and road shows.
The three shows namely, Emmy winning Jamie's Food Revolution, Jamie's Food Escapes and Jamie's 30 Minute Meals will premier exclusively on BIG CBS LOVE on August 17, 2013 at 7 pm.