15th of August, India's 66th Independence Day saw the entire nation unite to be a part of the 7-hour-long marathon show Saath Hai Hum Uttarakhand on all Star channels. The show was hosted by the entire Hindi film industry coming together to perform and raise funds to help the flood-hit Uttarakhand.
The event was broadcast live on all Star India's channels between 12 noon to 7 pm, including Star Plus, Star Utsav, Star Pravah, Life OK and Channel V. The entire advertisement revenue was channelled to work on the rehabilitation of the hill-state.
The definite highlight of this honourable event was the special anthem, Mera Desh, which was written by Mr Joshi, composed by Shahkar-Ehsaan-Loy and was sung by Shankar Mahadevan and Mr Amitabh Bachchan.
Television actors including celebrities from top television shows of the Star network such as Diya Aur Baati Hum, Pyaar Ka Dard Hai Meetha Meetha Pyaara Pyaara, Saraswatichandra, Savdhaan India, Devon Ke Dev Mahadev and India's Dancing Superstars contributed to the event by making their presence felt.
Star India will encourage its viewers across the globe to lend their support and donate generously for the cause through several dedicated channels. These donation lines will be open from August 15 to September 7, and the entire funds collected through this period will be channelled to the two NGO partners. The use of funds will be overseen by a team of independent auditors.
Star India's initiative is an extension of its philosophy to use television as a tool to create awareness for the larger good of the society. This belief is reflected in the network's refreshing and inspiring content that instils a sense of hope in its viewers and persuades them to be the change they want to see around them.